Institutional
UX/UI Design
Information Architecture
Web
Fundação Guamá – Website Redesign
Overview
Redesigned the institutional website of Fundação Guamá, improving content accessibility and boosting visitor engagement through a clear information architecture.
Client
Fundação Guamá
Year
2024
Context
Fundação Guamá is a public institution supporting science, technology, and innovation in Pará, Brazil. Their institutional website was outdated, with poor information structure and low engagement.
Problem
- Users had trouble navigating and finding key information.
- Visual identity was inconsistent and not mobile-friendly.
- Lack of internal design standards limited future improvements.
My Role
As UX Lead, I structured and led SEFA’s first UX team, responsible for driving the design transformation across the organization. Together, we:
- Created SEFA’s first Design System in Figma, aligned with accessibility and scalability principles.
- Standardized the UI across 10+ digital platforms, including taxpayer services, internal dashboards, and the public portal.
- Redesigned the institutional website based on user-centered information architecture.
- Introduced product discovery practices — including stakeholder workshops, user interviews, journey mapping, and prototype validation.
- Worked closely with front-end and product teams to ensure consistent implementation and adoption of the new design standards.
Solution
- Built the site’s information architecture and created wireframes for all key pages.
- Designed responsive high-fidelity prototypes in Figma.
- Developed a visual Style Guide for internal use.
- Conducted usability testing with diverse user groups.
Impact
- Improved clarity and navigation across all sections.
- Increased visitor engagement with accessible, mobile-first design.
- Empowered internal team with scalable visual standards.
Other cases
Mobile App
UI Design
Usability Testing
Energy
Resolve Solar Energy Customer ‘s App
Designed Resolve’s customer app to improve clarity during installation and usage, reducing support calls by 50% and enhancing overall user satisfaction.
Mobile App
UX/UI Design
Information Architecture
User Journey
Clube do Remo – Membership App
Created a membership app for Clube do Remo, simplifying payments and strengthening supporter engagement through mobile UX.
Gov
Design Systems
Web
UX Strategy
SEFA-PA Design System & Website Redesign
Redesigned SEFA’s digital ecosystem with a scalable design system and UX strategy, reducing development time by 30% and reaching 3M+ users.
Let’s talk?Copyright © 2025 Made with a lot of coffee ☕ and Figma Sites.
Institutional
UX/UI Design
Information Architecture
Web
Fundação Guamá – Website Redesign
Overview
Redesigned the institutional website of Fundação Guamá, improving content accessibility and boosting visitor engagement through a clear information architecture.
Client
Fundação Guamá
Year
2024
Context
Fundação Guamá is a public institution supporting science, technology, and innovation in Pará, Brazil. Their institutional website was outdated, with poor information structure and low engagement.
Problem
- Users had trouble navigating and finding key information.
- Visual identity was inconsistent and not mobile-friendly.
- Lack of internal design standards limited future improvements.
My Role
As UX Lead, I structured and led SEFA’s first UX team, responsible for driving the design transformation across the organization. Together, we:
- Created SEFA’s first Design System in Figma, aligned with accessibility and scalability principles.
- Standardized the UI across 10+ digital platforms, including taxpayer services, internal dashboards, and the public portal.
- Redesigned the institutional website based on user-centered information architecture.
- Introduced product discovery practices — including stakeholder workshops, user interviews, journey mapping, and prototype validation.
- Worked closely with front-end and product teams to ensure consistent implementation and adoption of the new design standards.
Solution
- Built the site’s information architecture and created wireframes for all key pages.
- Designed responsive high-fidelity prototypes in Figma.
- Developed a visual Style Guide for internal use.
- Conducted usability testing with diverse user groups.
Impact
- Improved clarity and navigation across all sections.
- Increased visitor engagement with accessible, mobile-first design.
- Empowered internal team with scalable visual standards.
Other cases
Mobile App
UI Design
Usability Testing
Energy
Resolve Solar Energy Customer ‘s App
Designed Resolve’s customer app to improve clarity during installation and usage, reducing support calls by 50% and enhancing overall user satisfaction.
Mobile App
UX/UI Design
Information Architecture
User Journey
Clube do Remo – Membership App
Created a membership app for Clube do Remo, simplifying payments and strengthening supporter engagement through mobile UX.
Gov
Design Systems
Web
UX Strategy
SEFA-PA Design System & Website Redesign
Redesigned SEFA’s digital ecosystem with a scalable design system and UX strategy, reducing development time by 30% and reaching 3M+ users.
Let’s talk?Copyright © 2025 Made with a lot of coffee ☕ and Figma Sites.
Institutional
UX/UI Design
Information Architecture
Web
Fundação Guamá – Website Redesign
Overview
Redesigned the institutional website of Fundação Guamá, improving content accessibility and boosting visitor engagement through a clear information architecture.
Client
Fundação Guamá
Year
2024
Context
Fundação Guamá is a public institution supporting science, technology, and innovation in Pará, Brazil. Their institutional website was outdated, with poor information structure and low engagement.
Problem
- Users had trouble navigating and finding key information.
- Visual identity was inconsistent and not mobile-friendly.
- Lack of internal design standards limited future improvements.
My Role
As a UX Designer at SAFO Studio, I led the UX/UI redesign, including IA, wireframes, prototypes, and user testing.
Solution
- Built the site’s information architecture and created wireframes for all key pages.
- Designed responsive high-fidelity prototypes in Figma.
- Developed a visual Style Guide for internal use.
- Conducted usability testing with diverse user groups.
Impact
- Improved clarity and navigation across all sections.
- Increased visitor engagement with accessible, mobile-first design.
- Empowered internal team with scalable visual standards.
Other cases
Mobile App
UI Design
Usability Testing
Energy
Resolve Solar Energy Customer ‘s App
Designed Resolve’s customer app to improve clarity during installation and usage, reducing support calls by 50% and enhancing overall user satisfaction.
Mobile App
UX/UI Design
Information Architecture
User Journey
Clube do Remo – Membership App
Created a membership app for Clube do Remo, simplifying payments and strengthening supporter engagement through mobile UX.
Gov
Design Systems
Web
UX Strategy
SEFA-PA Design System & Website Redesign
Redesigned SEFA’s digital ecosystem with a scalable design system and UX strategy, reducing development time by 30% and reaching 3M+ users.
Let’s talk?Copyright © 2025 Made with a lot of coffee ☕ and Figma Sites.
