Fundação Guamá is a public institution supporting science, technology, and innovation in Pará, Brazil. Their institutional website was outdated, with poor information structure and low engagement.

• Users had trouble navigating and finding key information.
• Visual identity was inconsistent and not mobile-friendly.
• Lack of internal design standards limited future improvements.

As UX Lead, I structured and led SEFA’s first UX team, responsible for driving the design transformation across the organization. Together, we:

• Created SEFA’s first Design System in Figma, aligned with accessibility and scalability principles.
• Standardized the UI across 10+ digital platforms, including taxpayer services, internal dashboards, and the public portal.
• Redesigned the institutional website based on user-centered information architecture.
• Introduced product discovery practices — including stakeholder workshops, user interviews, journey mapping, and prototype validation.
• Worked closely with front-end and product teams to ensure consistent implementation and adoption of the new design standards.

• Built the site’s information architecture and created wireframes for all key pages.
• Designed responsive high-fidelity prototypes in Figma.
• Developed a visual Style Guide for internal use.
• Conducted usability testing with diverse user groups.