Mobile App
UX/UI Design
Information Architecture
User Journey
Clube do Remo – Membership App
Overview
Created a membership app for Clube do Remo, simplifying payments and strengthening supporter engagement through mobile UX.
Client
Clube do Remo Football Club
Year
2022
Context
Clube do Remo is a football club in Northern Brazil. They wanted a mobile solution to manage memberships, process payments, and connect with their supporter base.
Problem
- Membership processes were fragmented and mostly manual.
- Supporters lacked a centralized digital experience.
- Payment tracking and communication were disorganized.
My Role
As UX Lead, I structured and led SEFA’s first UX team, responsible for driving the design transformation across the organization. Together, we:
- Created SEFA’s first Design System in Figma, aligned with accessibility and scalability principles.
- Standardized the UI across 10+ digital platforms, including taxpayer services, internal dashboards, and the public portal.
- Redesigned the institutional website based on user-centered information architecture.
- Introduced product discovery practices — including stakeholder workshops, user interviews, journey mapping, and prototype validation.
- Worked closely with front-end and product teams to ensure consistent implementation and adoption of the new design standards.
Solution
- Defined user personas and journeys based on members databases
- Designed the app’s wireframes based on user flows.
- Created a complete mobile UI in Figma, aligned with the club’s identity.
- Developed a visual Style Guide.
- Validated the main flows through user testing.
Impact
- Streamlined supporter onboarding and payment management.
- Strengthened connection between the club and its members.
- Provided a scalable base for future digital services.
Other cases
Mobile App
UI Design
Usability Testing
Energy
Resolve Solar Energy Customer ‘s App
Designed Resolve’s customer app to improve clarity during installation and usage, reducing support calls by 50% and enhancing overall user satisfaction.
Institutional
UX/UI Design
Information Architecture
Web
Fundação Guamá – Website Redesign
Redesigned the institutional website of Fundação Guamá to improve access to content and increase user engagement with a clearer, mobile-friendly experience.
Gov
Design Systems
Web
UX Strategy
SEFA-PA Design System & Website Redesign
Redesigned SEFA’s digital ecosystem with a scalable design system and UX strategy, reducing development time by 30% and reaching 3M+ users.
Let’s talk?Copyright © 2025 Made with a lot of coffee ☕ and Figma Sites.
Mobile App
UX/UI Design
Information Architecture
User Journey
Clube do Remo – Membership App
Overview
Created a membership app for Clube do Remo, simplifying payments and strengthening supporter engagement through mobile UX.
Client
Clube do Remo Football Club
Year
2022
Context
Clube do Remo is a football club in Northern Brazil. They wanted a mobile solution to manage memberships, process payments, and connect with their supporter base.
Problem
- Membership processes were fragmented and mostly manual.
- Supporters lacked a centralized digital experience.
- Payment tracking and communication were disorganized.
My Role
As UX Lead, I structured and led SEFA’s first UX team, responsible for driving the design transformation across the organization. Together, we:
- Created SEFA’s first Design System in Figma, aligned with accessibility and scalability principles.
- Standardized the UI across 10+ digital platforms, including taxpayer services, internal dashboards, and the public portal.
- Redesigned the institutional website based on user-centered information architecture.
- Introduced product discovery practices — including stakeholder workshops, user interviews, journey mapping, and prototype validation.
- Worked closely with front-end and product teams to ensure consistent implementation and adoption of the new design standards.
Solution
- Defined user personas and journeys based on members databases
- Designed the app’s wireframes based on user flows.
- Created a complete mobile UI in Figma, aligned with the club’s identity.
- Developed a visual Style Guide.
- Validated the main flows through user testing.
Impact
- Streamlined supporter onboarding and payment management.
- Strengthened connection between the club and its members.
- Provided a scalable base for future digital services.
Other cases
Mobile App
UI Design
Usability Testing
Energy
Resolve Solar Energy Customer ‘s App
Designed Resolve’s customer app to improve clarity during installation and usage, reducing support calls by 50% and enhancing overall user satisfaction.
Institutional
UX/UI Design
Information Architecture
Web
Fundação Guamá – Website Redesign
Redesigned the institutional website of Fundação Guamá to improve access to content and increase user engagement with a clearer, mobile-friendly experience.
Gov
Design Systems
Web
UX Strategy
SEFA-PA Design System & Website Redesign
Redesigned SEFA’s digital ecosystem with a scalable design system and UX strategy, reducing development time by 30% and reaching 3M+ users.
Let’s talk?Copyright © 2025 Made with a lot of coffee ☕ and Figma Sites.
Mobile App
UX/UI Design
Information Architecture
User Journey
Clube do Remo – Membership App
Overview
Created a membership app for Clube do Remo, simplifying payments and strengthening supporter engagement through mobile UX.
Client
Clube do Remo Football Club
Year
2022
Context
Clube do Remo is a football club in Northern Brazil. They wanted a mobile solution to manage memberships, process payments, and connect with their supporter base.
Problem
- Membership processes were fragmented and mostly manual.
- Supporters lacked a centralized digital experience.
- Payment tracking and communication were disorganized.
My Role
As a UX Designer at SAFO Studio, I was responsible for mapping journeys, prototyping the interface, and defining the style guide.
Solution
- Defined user personas and journeys based on members databases
- Designed the app’s wireframes based on user flows.
- Created a complete mobile UI in Figma, aligned with the club’s identity.
- Developed a visual Style Guide.
- Validated the main flows through user testing.
Impact
- Streamlined supporter onboarding and payment management.
- Strengthened connection between the club and its members.
- Provided a scalable base for future digital services.
Other cases
Mobile App
UI Design
Usability Testing
Energy
Resolve Solar Energy Customer ‘s App
Designed Resolve’s customer app to improve clarity during installation and usage, reducing support calls by 50% and enhancing overall user satisfaction.
Institutional
UX/UI Design
Information Architecture
Web
Fundação Guamá – Website Redesign
Redesigned the institutional website of Fundação Guamá to improve access to content and increase user engagement with a clearer, mobile-friendly experience.
Gov
Design Systems
Web
UX Strategy
SEFA-PA Design System & Website Redesign
Redesigned SEFA’s digital ecosystem with a scalable design system and UX strategy, reducing development time by 30% and reaching 3M+ users.
Let’s talk?Copyright © 2025 Made with a lot of coffee ☕ and Figma Sites.
