Clube do Remo is a football club in Northern Brazil. They wanted a mobile solution to manage memberships, process payments, and connect with their supporter base.

• Membership processes were fragmented and mostly manual.
• Supporters lacked a centralized digital experience.
• Payment tracking and communication were disorganized.

As UX Lead, I structured and led SEFA’s first UX team, responsible for driving the design transformation across the organization. Together, we:

• Created SEFA’s first Design System in Figma, aligned with accessibility and scalability principles.
• Standardized the UI across 10+ digital platforms, including taxpayer services, internal dashboards, and the public portal.
• Redesigned the institutional website based on user-centered information architecture.
• Introduced product discovery practices — including stakeholder workshops, user interviews, journey mapping, and prototype validation.
• Worked closely with front-end and product teams to ensure consistent implementation and adoption of the new design standards.

• Defined user personas and journeys based on members databases
• Designed the app’s wireframes based on user flows.
• Created a complete mobile UI in Figma, aligned with the club’s identity.
• Developed a visual Style Guide.
• Validated the main flows through user testing.